Publication:
Web promotion, innovation and postgraduate e-learning programs

Loading...
Thumbnail Image
Publication date
2018-11-13
Reading date
Event date
Start date of the public exhibition period
End date of the public exhibition period
Advisors
Authors of photography
Person who provides the photography
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Pablo de Olavide
Export
Research Projects
Organizational Units
Journal Issue
Abstract
This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer. To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating elements of a competitive offer.
Este estudio analiza la difusión que las principales Universidades españolas realizan en sus páginas webs corporativas en relación a los programas de e-learning, tanto semipresenciales como online. El objetivo es conocer si esta difusión toma en consideración la comunicación de los aspectos metodológicos y de tendencias que podrían ser diferenciadores de una oferta innovadora. Para ello se han seleccionado las Universidades Españolas de mayor prestigio (públicas y privadas), así como aquellas relevantes en el ámbito del e-learning. Posteriormente, utilizando la metodología "Counting methods" (Law, Qi y Buhalis, 2010) (traducido al español como método de contabilización de elementos) se han analizado las webs de cada uno de los 689 programas ofertados. La investigación permite identificar las variables comunes utilizadas en la promoción web de todas las Universidades, y contrasta la presencia de las principales tendencias en e-learning como elementos diferenciadores de una oferta competitiva.
Doctoral program
Related publication
Research projects
Description
URL del artículo en la web de la Revista: https://www.upo.es/revistas/index.php/IJERI/article/view/2935
Bibliographic reference
IJERI: International journal of Educational Research and Innovation, ISSN-e 2386-4303, n. 11, 2019, págs. 47-59
Photography rights