López-Catalán, Blanca

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Universidad Pablo de Olavide
Organización de Empresas y Márketing
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Now showing 1 - 7 of 7
  • Publication
    ¿Convivencia o bullying? Análisis, prevención y afrontamiento del acoso entre iguales
    (Escuela Andaluza de Salud Pública, 2016) Ruiz Benítez, Berta; Martín Barato, Amelia; López-Catalán, Blanca; Hernán García, Mariano
  • Publication
    What makes services customers say "buy it with a mobile phone"?
    (Emerald, 2016) San-Martín, Sonia; Prodanova, Jana; López-Catalán, Blanca
    Purpose This study aims to explore the issue of word of mouth (WOM) about mobile shopping, including activities conducted by consumers using a wireless internet connection to make a purchase. The objective is to ascertain the determinants of m-shoppers’ WOM. Design/methodology/approach This study uses a causal model to examine how satisfaction, perceived control, perceived entertainment and subjective norms affect WOM about mobile commerce. The authors treated a sample of 447 Spanish mobile phone buyers and applied different sound theoretical approaches to support the research. Findings Shopping experience, control over the process, group influence and satisfaction with mobile purchasing affect subsequent WOM shopping recommendations by innovative and pioneer mobile shoppers. Besides, entertainment, group influence, shopping experience and perceived control influence customer satisfaction in mobile shopping contexts. Originality/value This research provides a better understanding of WOM regarding m-shopping and contributes by outlining important variables for recommending WOM regarding m-shopping, which is key in the m-shopping diffusion. To the best of the authors’ knowledge, this is a pioneer study in Europe focusing on these variables for addressing the ways of achieving m-shopper WOM and one of the few addressing WOM in the m-shopping context. This study is based on information collected from real buyers, who are pioneer in m-shopping.
  • Publication
    Implementing kiva antibullying program in pioner schools in Spain
    (Universidad Pablo de Olavide, 2022-06-23) Mäkela, Tiina; Sánchez Sánchez, Francisca Jesús ; López Catalán, Luis; López-Catalán, Blanca
    This study analyzes the implementation of the KiVa Antibullyiing program in Spain with 10 pioneer schools. This research has two aims. The first is a preliminary evaluation of the KiVa program's implementation in the pioneer schools in Spain. To do so, the perceived levels of bullying and victimization have been analyzed through the surveys done anonymously by the students of 10 KiVa schools before and after the program's implementation. The second is to identify the factors which explain the phenomenon with a view to knowing the background of the victims and the bullies and proposing courses of action. To do so, the school environment (atmosphere in the classroom and in the school), the perception of the students concerning teachers and parents in relation with the phenomenon (attitude, capacity and behavior) and the communication of the victims were analyzed in their environment in the case of bullying. In the empirical study, analyses were performed of the prevalence of bullying before and after the first year of program's implementation, as well as an analysis of independence and multiple correspondences. This enables identifying the key variables and drawing conclusions about how the children surveyed live out school bullying in the pioneer Spanish KiVa schools, and what aspects should guide other schools interested in preventing bullying.
  • Publication
    A Delphi-based approach for detecting key e-learning trends in postgraduate education: The Spanish case
    (Emerald, 2017) López-Catalán, Blanca; Bañuls, Víctor
    Purpose The purpose of this paper is to present the results of national level Delphi study carried out in Spain aimed at providing inputs for higher education administrators and decision makers about key e-learning trends for supporting postgraduate courses. Design/methodology/approach The ranking of the e-learning trends is based on a three-dimensional analysis that combines the cost of implementation, the impact of each trend on learning outcomes and the diffusion forecast among postgraduate courses in the time horizon. The authors use the Delphi method for managing an expert panel. Findings Mobile learning, gamification, social media and open education are found as some of the key e-learning trends that might have greater educational impacts in postgraduate programs in the next years. These results are expected to help educational institutions to plan future positioning strategies depending on their starting positions, resources and intentions to innovate. Originality/value Educational managers and planners need to identify priority issues and principal trends in higher education in order to raise their innovative offer and to maintain competitiveness. The results might help them. Moreover the indicator and the methodological approach is a novelty in the field.
  • Publication
    mWOM Business Strategies: Factors Affecting Recommendations
    (Taylor, 2022) Velicia-Martina, Felix; Folgado-Fernández, Jose A.; Palos-Sánchez, Pedro R.; López-Catalán, Blanca
  • Publication
    Web promotion, innovation and postgraduate e-learning programs
    (Universidad Pablo de Olavide, 2018-11-13) López Catalán, Luis; Delgado-Vázquez, Ángel M.; López-Catalán, Blanca
    This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer. To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating elements of a competitive offer.