Influence of Computer Knowledge and Level of Education on Spanish Citizens’ Propensity to Use E-Commerce.

Thumbnail Image
Publication date
Reading date
Event date
Start date of the public exhibition period
End date of the public exhibition period
Authors of photography
Person who provides the photography
Journal Title
Journal ISSN
Volume Title
Research Projects
Organizational Units
Journal Issue
This article analyzes the influence of Spanish citizens’ computer knowledge and level of education on their tolerance of, or aversion to, risk in the online purchase of goods and services. To this end, annual survey data from Spain’s National Statistics Institute (NSI) were used to know the incidence in e-commerce of the following variables: “computer knowledge”, “electronic commerce” and “socioeconomic characteristics”. A method based on the design of a computer knowledge indicator was used, followed by a bivariate logistic regression to determine computer knowledge and level of education. The results show that the higher the level of computer knowledge, the greater the impulse to buy online and the higher the tolerance of risk. There was also a positive relation between level of education and propensity to buy; the higher the level of education, the greater the propensity.
Doctoral program
Related publication
Research projects
Bibliographic reference
Social Science Computer Review, vol 40, nº 6, p. 1376–1392.
Photography rights