RT Journal Article
T1 Influence of Computer Knowledge and Level of Education on Spanish Citizens’ Propensity to Use E-Commerce.
A1 Jiménez-Rodríguez, Enrique
A1 Vázquez-Cano, Esteban
A1 Cebrián-Hernández, Ángeles
A1 López Meneses, Eloy
K1 e-commerce
K1 Digital competence
K1 Computer knowledge
K1 Level of education
K1 Spain
AB This article analyzes the influence of Spanish citizens’ computer knowledge andlevel of education on their tolerance of, or aversion to, risk in the online purchaseof goods and services. To this end, annual survey data from Spain’s NationalStatistics Institute (NSI) were used to know the incidence in e-commerce of thefollowing variables: “computer knowledge”, “electronic commerce” and“socioeconomic characteristics”. A method based on the design of a computerknowledge indicator was used, followed by a bivariate logistic regression todetermine computer knowledge and level of education. The results show that thehigher the level of computer knowledge, the greater the impulse to buy onlineand the higher the tolerance of risk. There was also a positive relation betweenlevel of education and propensity to buy; the higher the level of education, thegreater the propensity.
PB Sage
SN 10.1177/08944393211007313
YR 2021
FD 2021-04-26
LK http://hdl.handle.net/10433/16732
UL http://hdl.handle.net/10433/16732
LA en
NO Social Science Computer Review, vol 40, nº 6, p. 1376–1392.
NO Departamento de Educación y Psicología Social
DS RIO
RD May 22, 2026