More than a game: gamification as a recruitment method and the attitude effect

Abstract

Purpose This study examined how individual drivers influence recruiters’ behavioral intention to use gamification in recruitment. It also proposes that this relationship is mediated by recruiters’ attitudes, encouraging the use of more playful and user-friendly techniques.

Design/methodology/approach This article presents a theoretical and empirical model analyzing how recruiters’ attitudes influence the relationship between individual drivers and their behavioral intention to use gamification. The model was tested among 203 recruiters using partial least squares structural equations and fuzzy set qualitative comparative analysis to explore factors contributing to high behavioral intention.

Findings We empirically confirm that individual drivers positively influence recruiters' behavioral intentions. This effect intensifies when drivers directly influence attitudes, underscoring attitudes as a key mediator in the relationship between drivers and their attitudes.

Originality/value The results increase confidence in applying gamification in recruitment, reinforcing the role of individual drivers as predictors of behavioral intention.