RT Journal Article
T1 More than a game: gamification as a recruitment method and the attitude effect
A1 Rincón Roldán, Francisco
A1 Baena-Luna, Pedro
A1 García Río, Esther
K1 Gamification
K1 Recruitment
K1 Employee attitudes
K1 Intention to use
K1 Human resource management practices
AB PurposeThis study examined how individual drivers influence recruiters’ behavioral intention to use gamification in recruitment. It also proposes that this relationship is mediated by recruiters’ attitudes, encouraging the use of more playful and user-friendly techniques.Design/methodology/approachThis article presents a theoretical and empirical model analyzing how recruiters’ attitudes influence the relationship between individual drivers and their behavioral intention to use gamification. The model was tested among 203 recruiters using partial least squares structural equations and fuzzy set qualitative comparative analysis to explore factors contributing to high behavioral intention.FindingsWe empirically confirm that individual drivers positively influence recruiters' behavioral intentions. This effect intensifies when drivers directly influence attitudes, underscoring attitudes as a key mediator in the relationship between drivers and their attitudes.Originality/valueThe results increase confidence in applying gamification in recruitment, reinforcing the role of individual drivers as predictors of behavioral intention.
PB Emerald
YR 2025
FD 2025-09-05
LK https://hdl.handle.net/10433/24696
UL https://hdl.handle.net/10433/24696
LA en
NO Pedro Baena-Luna, Francisco Rincon-Roldan, Esther García-Río; More than a game: gamification as a recruitment method and the attitude effect. Evidence-based HRM: a Global Forum for Empirical Scholarship 2025; https://doi.org/10.1108/EBHRM-01-2025-0018
NO Universidad Pablo de Olavide
DS RIO
RD May 8, 2026