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mWOM Business Strategies: Factors Affecting Recommendations

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dc.contributor.authorVelicia-Martina, Felix
dc.contributor.authorFolgado-Fernández, Jose A.
dc.contributor.authorPalos-Sánchez, Pedro R.
dc.contributor.authorLópez-Catalán, Blanca
dc.date.accessioned2024-02-12T12:33:59Z
dc.date.available2024-02-12T12:33:59Z
dc.date.issued2022
dc.description.sponsorshipUniversidad Pablo de Olavide. Departamento de Organización de Empresas y Marketing
dc.format.mimetypeapplication/pdf
dc.identifier.citationFelix Velicia-Martin, Jose A. Folgado-Fernández, Pedro R. Palos-Sánchez & Blanca López-Catalán (2023) mWOM Business Strategies: Factors Affecting Recommendations, Journal of Computer Information Systems, 63:1, 176-189, DOI: 10.1080/08874417.2022.2041504
dc.identifier.doi10.1080/08874417.2022.2041504
dc.identifier.urihttps://hdl.handle.net/10433/20121
dc.language.isoen
dc.publisherTaylor
dc.rights.accessRightsrestricted access
dc.subjectEstrategias de Negocios
dc.subjectmWOM
dc.subjecteWOM
dc.subjectComercio móvil
dc.subjectm-compras
dc.titlemWOM Business Strategies: Factors Affecting Recommendations
dc.typejournal article
dc.type.hasVersionVoR
dspace.entity.typePublication
relation.isAuthorOfPublication40bf20c5-9ebb-42e1-a856-eec7cbc29bc8
relation.isAuthorOfPublication.latestForDiscovery40bf20c5-9ebb-42e1-a856-eec7cbc29bc8

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