Publication: mWOM Business Strategies: Factors Affecting Recommendations
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Felix Velicia-Martin, Jose A. Folgado-Fernández, Pedro R. Palos-Sánchez & Blanca López-Catalán (2023) mWOM Business Strategies: Factors Affecting Recommendations, Journal of Computer Information Systems, 63:1, 176-189, DOI: 10.1080/08874417.2022.2041504