Publication: La instrumentalización y mercantilización de la cultura como elementos de violencia sistémica.
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Ruiz Ruiz, David
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La violencia está estrechamente ligada a las relaciones de poder y, en el devenir de nuestras
sociedades contemporáneas, a medida que alcanza mayores grados de sutileza, va adquiriendo un carácter
global. En este sentido, las deriva mercantilista en la que está sumida la cultura supone un ejercicio de
violencia por parte de los poderes públicos y grandes corporaciones ¿poderes financieros¿ que, por
una parte, tornan la creación y la cultura como elementos accidentales y ornamentales y, por otra parte
y como consecuencia, ¿desactivan¿ su carácter crítico. Para ello, dos herramientas coimplicadas tornan
esenciales, la perversión del lenguaje y el papel que los medios de comunicación de masas juegan en la
constitución del ideario colectivo.
Violence and power relations are closely tied together and, in the course of contemporary societies, as violence reaches higher degrees of subtlety, it is acquiring a global character. In this sense, the mercantilist drift that has engulfed the culture involves an exercise of violence on the part of the public authorities and large corporations ¿financial powers¿ that, on the one hand, turn the creation and culture as accidental and ornamental elements and, on the other hand and as a result, "turned off" its critical character. For this, two linked together tools become essential, the perversion of the language and the role that the mass media play in the constitution of the colective ideology.
Violence and power relations are closely tied together and, in the course of contemporary societies, as violence reaches higher degrees of subtlety, it is acquiring a global character. In this sense, the mercantilist drift that has engulfed the culture involves an exercise of violence on the part of the public authorities and large corporations ¿financial powers¿ that, on the one hand, turn the creation and culture as accidental and ornamental elements and, on the other hand and as a result, "turned off" its critical character. For this, two linked together tools become essential, the perversion of the language and the role that the mass media play in the constitution of the colective ideology.
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Bibliographic reference
Miranda Tapia, Eunice; Rodríguez-Mateo, Juan Ramón (eds.). En los entornos contemporáneos. Violencia, huellas y representación. Enredars. Aula Latinoamericana de Pensamiento y Creación Contemporáneas, 2014.




