Publication: A Video Game for Entrepreneurship Learning in Ecuador: Development Study
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JMIR
Abstract
Background: Games have been a part of human life since ancient times and are taught to children and adults who want to
simultaneously have fun and learn. Nevertheless, in the third decade of this century, technology invites us to consider using video
games to learn topics such as entrepreneurship. However, developing a serious game (SG) is difficult because everyone who
forms part of the game development team requires adequate learning resources to acquire the necessary information and improve
their game development skills.
Objective: This work aimed to detail the experience gained in developing ATIC (Aprende, Trabaja, Innova, Conquista [learn,
work, innovate, conquer]), an SG proposed for teaching and learning entrepreneurship.
Methods: To develop a videogame, first, we established a game development team formed by professors, professionals, and
students who have different roles in this project. Scrum was adopted as a project management method. To create concept art for
the video game, designers collected ideas from various games, known as “getting references.” In contrast, narratology considers
the life of a recent university graduate immersed in real life, considering locations, characteristics, and representative characters
from an essential city of Ecuador
Results: In a Unity 3D video game in ATIC, the life of a university student who graduates and ventures into a world full of
opportunities, barriers, and risks, where the player needs to make decisions, is simulated. The art of this video game, including
sounds and music, is based on the landscape and characteristics of and characters from Cuenca, Ecuador. The game aims to teach
entrepreneurs the mechanisms and processes to form their businesses. Thus, we developed the following elements of an SG: (1)
world, (2) objects, (3) agents, and (4) events.
Conclusions: The narrative, mechanics, and art of video games are relevant. However, project management tools such as
leaderboards and appointments are crucial to influencing individuals’ decision to continue to play, or not play, an SG. Developing
a serious video game is not an easy task. It was essential to consider many factors, such as the video game audience, needs of
learning, context, similarities with the real world, narrative, game mechanics, game art, and game sounds. However, overall, the
primary purpose of a serious video game is to transmit knowledge in a fun way and to give adequate and timely feedback to the
gamer. Finally, nothing is possible if the members of game development team are not satisfied with the project and not clear
about their roles.
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Crespo-Martinez E, Bueno S, Gallego MD A Video Game for Entrepreneurship Learning in Ecuador: Development Study JMIR Form Res 2023;7:e49263 doi: 10.2196/49263 PMID: 37819700






