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The causal effects of product innovation, web technology and vertical integration on firm efficiency in the fashion industry

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Paper (1016.Kb)
URI
http://hdl.handle.net/10433/2018
DOI
https://dx.doi.org/10.5172/impp.2014.16.1.144
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Authorship
Hurtado González, José ManuelAutoridad UPO Orcid Scopus; Herrero, InésAutoridad UPO Orcid Dialnet Scopus ResearcherID
Palabras clave
Innovation
product innovation
process innovation
web technology
vertical integration
efficiency
data envelopment analysis
performance
Publication date
2014
Abstract
This paper examines the interaction among product innovation, web technology and vertical integration, and their effects on firm efficiency in the fashion industry. One contribution of this work is that we do not assume the effect of these variables on firm efficiency to be monotonic. Additionally, rather than using standard financial ratios, we use the Data Envelopment Analysis (DEA) methodology to measure efficiency. Our results indicate that product innovation has a monotonic and positive effect on efficiency. On the contrary, web technology, as a process innovation, does not always positively affect firm efficiency: it exerts a negative effect during the first stages of the technology implementation, and then it becomes positive when the implementation is more advanced. On the other hand, web technology moderates positively the effect that vertical integration has on efficiency.
Identificador de proyecto
ECO2009-13378
Collections
  • DOEM - Artículos de revistas [14]

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Contact Us | Legal warning