Velicia-Martina, FelixFolgado-Fernández, Jose A.Palos-Sánchez, Pedro R.López-Catalán, Blanca2024-02-122024-02-122022Felix Velicia-Martin, Jose A. Folgado-Fernández, Pedro R. Palos-Sánchez & Blanca López-Catalán (2023) mWOM Business Strategies: Factors Affecting Recommendations, Journal of Computer Information Systems, 63:1, 176-189, DOI: 10.1080/08874417.2022.204150410.1080/08874417.2022.2041504https://hdl.handle.net/10433/20121application/pdfenEstrategias de NegociosmWOMeWOMComercio móvilm-comprasjournal articlerestricted access