Llorent Jurado, JuliánOrdaz Sanz, José AntonioMelgar Hiraldo, Mª CarmenGuerrero Casas, Flor María2025-07-082025-07-082023Scientific Journal of Applied Social and Clinical Science, vol 3, n. 26, 202310.22533/at.ed.216326230310https://hdl.handle.net/10433/24359In December 2017, the savings of Spanish families in financial assets amounted to 262,847 million in investment funds, 111,076 million euros in pension funds and 4,199 million euros in life insurance premiums. The relevance of these data suggests approaching the study of the most determining factors that affect the decision by family units in Spain when contracting these financial products. Some multivariate analysis techniques can be very useful in this regard, together with data from the Bank of Spain’s Household Financial Survey.application/pdfenAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Financial entitiesCollective InvestmentDiscriminant AnalysisLogistic regressionjournal articleopen access