RT Journal Article
T1 Key Focus Areas in the Literature on Organic SEO Strategies for E-Commerce: A Systematic Literature Review
A1 Pajuelo Sánchez, Alberto
A1 Bueno Ávila, Salvador
A1 Gallego Pereira, María Dolores
K1 SEO (Search Engine Optimization)
K1 E-Commerce
K1 Digital Marketing
K1 Systematic Literature Review
K1 PRISMA
AB The article develops a systematic literature review examining the fundamental role of organic Search Engine Optimization (SEO) in electronic commerce (e-commerce). The PRISMA method guided the review process. Through the analysis of a large corpus using textometric and semantic techniques, the study identifies and analyzes the most frequently used terms and concepts in academic research on organic SEO in e-commerce. The findings confirm that SEO strategies significantly influence visibility, traffic, and overall platform performance. The review also categorizes recent trends and innovative approaches, including keyword optimization, high-quality content creation, and integration with broader digital marketing strategies. The study highlights substantial opportunities for future research and outlines relevant managerial implications. As e-commerce continues to expand, adaptive and innovative SEO strategies are essential to ensure sustained competitiveness in an increasingly dynamic digital environment.
PB IGI Global
YR 2026
FD 2026-07-29
LK https://hdl.handle.net/10433/27314
UL https://hdl.handle.net/10433/27314
LA en
NO Departamento de Organización de Empresas y Marketing
DS RIO
RD Aug 5, 2026