RT Journal Article T1 Challenges and opportunities for halal tourism A1 Ruiz-Muñoz, David A1 Sánchez Sánchez, Ana María A1 Sánchez Sánchez, Francisca J. K1 Halal tourism K1 Halal services K1 Halal hospitality K1 Bibliometric analysis K1 Sustainable development K1 VOSviewer AB Purpose – The increase in the Muslim population coupled with the growth of their average income raises theprofile of halal tourism (HT) within the tourism industry and generates the need for a systematic analysis toidentify the factors that enable its sustainable development. The purpose of this study is to systematicallyreview and assess the literature published on halal tourism in order to contextualise the analysis of HT activityand identify key factors for its sustainable development.Design/methodology/approach – This review focuses on the literature published in English and uses asystematic search strategy in Scopus, thereby obtaining 24 publications. Descriptive statistical andbibliometric analyses were carried out using VOSviewer software.Findings – Since 2017, scientific research on HT has grown significantly, with Indonesia leading in researchoutput. Key areas of study include sustainable tourism, host community perceptions and demand factors.Emerging trends highlight the adaptation of services in non-Islamic destinations, the implementation of halalhospitality standards and the development of policies for economic integration.Originality/value – This meta-analytical review aims to identify the most widely used theories for the analysisof its development, the most significant authors, the leading countries and institutions in this thematic field,together with the way in which these are interrelated, by exploring the lines of research most frequently analysedby academics and by discussing the implications of the lines of action proposed for the development of HT. PB Emerald YR 2025 FD 2025 LK https://hdl.handle.net/10433/24632 UL https://hdl.handle.net/10433/24632 LA en NO Ruiz-Muñoz, D., Sánchez-Sánchez, A. M., & Sánchez-Sánchez, F. J. Challenges and opportunities for halal tourism. Journal of Islamic Accounting and Business Research. NO Departamento de Economía, Métodos Cuantitativos e Historia Económica DS RIO RD May 22, 2026