%0 Journal Article %A Ruiz-Muñoz, David %A Sánchez Sánchez, Ana María %A Sánchez Sánchez, Francisca J. %T Challenges and opportunities for halal tourism %D 2025 %U https://hdl.handle.net/10433/24632 %X Purpose – The increase in the Muslim population coupled with the growth of their average income raises theprofile of halal tourism (HT) within the tourism industry and generates the need for a systematic analysis toidentify the factors that enable its sustainable development. The purpose of this study is to systematicallyreview and assess the literature published on halal tourism in order to contextualise the analysis of HT activityand identify key factors for its sustainable development.Design/methodology/approach – This review focuses on the literature published in English and uses asystematic search strategy in Scopus, thereby obtaining 24 publications. Descriptive statistical andbibliometric analyses were carried out using VOSviewer software.Findings – Since 2017, scientific research on HT has grown significantly, with Indonesia leading in researchoutput. Key areas of study include sustainable tourism, host community perceptions and demand factors.Emerging trends highlight the adaptation of services in non-Islamic destinations, the implementation of halalhospitality standards and the development of policies for economic integration.Originality/value – This meta-analytical review aims to identify the most widely used theories for the analysisof its development, the most significant authors, the leading countries and institutions in this thematic field,together with the way in which these are interrelated, by exploring the lines of research most frequently analysedby academics and by discussing the implications of the lines of action proposed for the development of HT. %K Halal tourism %K Halal services %K Halal hospitality %K Bibliometric analysis %K Sustainable development %K VOSviewer %~