RT Journal Article
T1 The causal effects of product innovation, web technology and vertical integration on firm efficiency in the fashion industry
A1 Hurtado González, José Manuel
A1 Herrero, Inés
K1 Innovation
K1 Product innovation
K1 Process innovation
K1 Web technology
K1 Vertical integration
K1 Efficiency
K1 Data envelopment analysis
K1 Performance
AB This paper examines the interaction among product innovation, web technology and vertical integration, and their effects on firm efficiency in the fashion industry. One contribution of this work is that we do not assume the effect of these variables on firm efficiency to be monotonic. Additionally, rather than using standard financial ratios, we use the Data Envelopment Analysis (DEA) methodology to measure efficiency. Our results indicate that product innovation has a monotonic and positive effect on efficiency. On the contrary, web technology, as a process innovation, does not always positively affect firm efficiency: it exerts a negative effect during the first stages of the technology implementation, and then it becomes positive when the implementation is more advanced. On the other hand, web technology moderates positively the effect that vertical integration has on efficiency.
PB Routledge
SN 1447-9338
YR 2014
FD 2014
LK http://hdl.handle.net/10433/2018
UL http://hdl.handle.net/10433/2018
LA en
NO Innovation: Management, Policy and Practice, vol. 16 (1): 144¿157
NO Dep. of Business Organizatation and Marketing
DS RIO
RD May 9, 2026