RT Journal Article T1 Analyzing the Behavior Towards the Use of Interactive Digital Whiteboards for Educational Purposes: A Proposal Based on the Model of Goal-Directed Behavior and the Theory of Planned Behavior A1 Gallego Pereira, María Dolores A1 Richard Bagozzi, A1 Bueno Ávila, Salvador A1 Racero Montes, Francisco José K1 Interactive digital whiteboards K1 Teachers K1 Model of goal-directed behavior K1 Theory of planned behavior K1 Motivations AB Information and communication technologies have revolutionized the educational landscape,transforming teaching and learning processes across the globe, and this is the case for interactivedigital whiteboards. In particular, this paper focuses on providing a research model to analyzethe behavior towards the use of interactive digital whiteboards (IDWs) by teachers in the educationalcontext, highlighting their impact on the intention to use IDWS. The proposed structural equationmodel is based on the model of goal-directed behavior and the theory of planned behavior, and itis formed by six constructs: (1) attitude, (2) subjective norms, (3) desire, (4) perceived behavioralcontrol, (5) intentions, and (6) behavior. The methodology was adapted to two possible scenarios:(1) positive and (2) negative. The findings show that both theoretical frameworks offer a valid contextto explain the motivations that drive the use of IDWs, although there are no significant differencesbetween the two scenarios. Thus, the present article contributes to the existing body of knowledgeand provides insights for educators, policymakers, and researchers to leverage the acceptance ofIDWs in education. However, some limitations were identified, PB Multidisciplinary Digital Publishing Institute YR 2024 FD 2024 LK https://hdl.handle.net/10433/25288 UL https://hdl.handle.net/10433/25288 LA en NO Gallego, M.D.; Bagozzi, R.; Bueno, S.; Racero, F.J. Analyzing the Behavior Towards the Use of Interactive Digital Whiteboards for Educational Purposes: A Proposal Based on the Model of Goal-Directed Behavior and the Theory of Planned Behavior. Behav. Sci. 2024, 14, 975. https://doi.org/10.3390/bs14110975 NO Departamento de Organización de Empresas y Marketing DS RIO RD May 7, 2026