RT Journal Article
T1 I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels
A1 De Canio, Francesca
A1 Fuentes Blasco, María
K1 Consumers' haptic traits
K1 Utilitarian and hedonic Shopping motivations
K1 Impulse buying
K1 Channel stickiness
K1 Cross-channel shopping behavior
AB Increasingly interactive touch-enabling technologies are mitigating the lack of haptic information for products online. This paper explores how consumers’ haptic traits – instrumental and autotelic – indirectly influence their impulse buying and channel stickiness intentions by the means of utilitarian and hedonic shopping motivations. A structural equation model investigating three shopping channels (i.e., physical, web, and mobile) reveals that haptic traits act differently across channels. Consumers with strong haptic traits prefer physical and mobile channels. The autotelic dimension is key in online channels. Findings support the implementation of effective multichannel strategies among retailers of high-haptic products, showing the mobile to be a valuable alternative to in-store shopping.
PB Elsevier
YR 2021
FD 2021-04-24
LK https://hdl.handle.net/10433/19653
UL https://hdl.handle.net/10433/19653
LA en
NO Journal of Retailing and Consumer Services, vol. 61, July 2021, 102569
NO Maria Fuentes-Blasco acknowledges the financial support from Consejeria de Economía y Conocimiento de la Junta de Andalucía (SEJ-601 “Innovación y Marketing para un Entorno Global Sostenible” (IMEGS)). The authors would like to thank Prof. Francesca Dall’Olmo Riley (Kingston Business School - UK) for her support during the earlier stages of the study.
NO Departamento de Organización de Empresas y Marketing
DS RIO
RD May 9, 2026