%0 Journal Article
%A Sánchez Sánchez, Francisca J.
%A Sánchez Sánchez, Ana María
%A Ruiz-Muñoz, David
%T Trends and Challenges of Sustainable Rural Tourism in the Face of Artificial Intelligence: A Bibliometric Analysis
%D 2025
%U https://hdl.handle.net/10433/24979
%X This study explores the development of sustainable rural tourism through a multidisciplinary approach, integrating economic,technological, and environmental perspectives. It aims to analyze research trends, key contributors, and the role of artificialintelligence (AI) in shaping the future of rural tourism. This research combines bibliometric analysis with discussions on AIapplications and sustainability, addressing gaps in the existing literature. Unlike previous studies, it focuses on the intersectionof AI, employment, sustainability, and community engagement. This study employs a bibliometric analysis of the literature onsustainable rural tourism and artificial intelligence applications, covering the period from 1996 to 2024. The Scopus databasewas used to compile the corpus, selecting only relevant articles and scientific communications. Data processing and visualizationwere conducted using VOSviewer software (version 1.6.20), applying techniques such as keyword co-occurrenceanalysis, co-authorship, co-citation, and publication trend analysis. Subsequently, a content analysis of the identified articles was performedto deepen the understanding of theoretical frameworks and emerging challenges in integrating artificial intelligence into sustainablerural tourism. The study highlights the growing interest in sustainable rural tourism, with Spain and China identifiedas key contributors. AI is recognized as a transformative force, offering opportunities for innovation but raising ethical andemployment concerns. The findings emphasize the importance of community-based initiatives, regulatory frameworks, andstakeholder collaboration to ensure the responsible implementation of AI in rural tourism. This research also identifies gaps inempirical studies, particularly regarding AI adoption and the long-term employment impacts on rural tourism.
%K Artificial intelligence
%K Bibliometric analysis
%K Employment
%K Rural tourism
%K Sustainability
%K Sustainable development
%K Territorial governance
%~