RT Journal Article T1 A study of the willingness of Spanish drivers to pay a premium for ZEVs A1 Rosales Tristancho, Abel A1 F. Carazo, Ana A1 Brey Sánchez, Raúl K1 Zero emission vehicles K1 Willingness to pay K1 Finite mixture models K1 Purchase price K1 Acceso solo a metadatos AB Over the next few decades the Spanish government aims to increase the, so far, insignificant market share of zero emission vehicles (ZEVs) in the Spanish vehicle fleet. However, there are several barriers that hamper this market penetration, one of the most important being the higher purchase prices of zero emission cars compared to their conventional counterparts. This paper presents the results of a survey of drivers (n = 1474) conducted in Spain towards year-end 2017 to assess their willingness to purchase ZEVs. The willingness to pay responses were analyzed using finite mixture models to identify the different underlying profiles in the sample. Purchase prices emerge as a major obstacle for most of the sample. The results reveal the existence of different subpopulations with different profiles and willingness to pay. Earlier adopters are those with a higher level of education, higher income level, more extensive knowledge of ZEVs, and greater awareness of the negative consequences of the use of fossil fuels in transportation in terms of environmental pollution and economic dependence. These results justify the importance of public education campaigns in Spain on the characteristics and advantages of ZEVscompared to conventional cars. PB Elsevier YR 2021 FD 2021-01-11 LK https://hdl.handle.net/10433/22430 UL https://hdl.handle.net/10433/22430 LA en NO Energy Policy, vol. 149, p. 112091 NO Universidad Pablo de Olavide. Departamento de Economía, Métodos Cuantitativos e Historia Económica. DS RIO RD May 9, 2026