RT Journal Article
T1 Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union
A1 Terán-Yepez, E.
A1 Santos-Roldan, L.
A1 Palacios Florencio, Beatriz
A1 Berbel Pineda, Juan Manuel
K1 Ecuador
K1 Chia seeds
K1 International market selection
K1 Internationalisation
K1 European Union
AB To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection ofthe most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of theEuropean Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products.
PB SCIELO BRASIL
YR 2020
FD 2020
LK https://hdl.handle.net/10433/22520
UL https://hdl.handle.net/10433/22520
LA en
NO Anais da Academia Brasileira de Ciências, 2020, vol. 92, p. e20190513
NO Departamento de Organización de Empresas y Marketing. Universidad Pablo de Olavide.
DS RIO
RD Apr 25, 2026