RT Journal Article
T1 Risk sources and the effectiveness of the control system in the franchisor’s risk perception management
A1 Ramírez-García, Carolina
A1 Ramón-Jerónimo, María Ángeles
A1 García Álvarez de Perea, Juan
A1 Vélez-Elorza, María Luisa
K1 Franchising
K1 Control types
K1 Relational risk perception
K1 Performance risk perception
K1 Risk sources
AB Franchisor's risk perceptions influence their decisions about the development and continuity of their relationships with franchisees. Although control systems are essential for risk perception management, the effectiveness of diverse types of control remains unclear. The present study incorporates specific sources of risk from the franchisor-franchisee relationship to explain control effectiveness in risk perception management. We propose that the interaction between risk sources and distinct types of control explains a franchisor's risk perception. Using data from 240 survey respondents from franchisors in Spain, this study employs structural equation modelling to analyse the effectiveness of behaviour, outcome, and social controls in the management of franchisor's relational and performance risk perceptions arising from specific risk sources. The results confirm the proposed interaction influence on the franchisor's risk perception and reveal that greater control does not always decrease risk perception, but depends on the degree of the risk sources faced by the franchisor as well as the kind of risk perceived.
PB Elsevier
YR 2024
FD 2024-01-12
LK https://hdl.handle.net/10433/20047
UL https://hdl.handle.net/10433/20047
LA en
NO Industrial Marketing Management Volume 117, February 2024, p. 202-219
NO Departamento Economía Financiera y Contabilidad UPO
DS RIO
RD May 24, 2026