RT Journal Article T1 Fleeing to World’s End today (Floreana, Galápagos): Microislandness in a global changing world A1 Campo Tejedor, Alberto del A1 Ruiz Ballesteros, Esteban K1 Islandness K1 Isolation K1 Connectivity K1 Tourism K1 Environmental protection K1 Galapagos AB Floreana, the smallest and least inhabited island in the Galapagos, is considered both a “hell” and a “paradise”; a remote and isolated place and, at the same time, a context that today has more comforts and privileges than the Mainland. Extensive ethnography developed over a decade, which analyses the practices, discourses and tactics of the islanders and other social actors, shows how Floreana residents live with high levels of transformation, resemanticise, and creatively blend elements of continuity and innovation. The historical and anthropological analysis of anthropisation on this island reveals a process characterised by dynamism, paradox, and ambivalence, resulting in unique tactics of empowerment by a heterogeneous population that has, nonetheless, generated a strong local identity. The study describes a complex microislandness, in which isolation and hyper-connectivity are compatible, and where State wages, environmental protectionism, tourism, the Internet, and other global features do not impede but rather favour the concept of fleeing to and living ‘at World’s End’ in an experience that resituates the local within the global. PB Institution for Marine and Island Cultures YR 2021 FD 2021-06-29 LK https://hdl.handle.net/10433/25397 UL https://hdl.handle.net/10433/25397 LA en NO Journal of Marine and Island Cultures, vol. 10(1), p. 1-20. NO Institution for Marine and Island Cultures, Republic of Korea DS RIO RD Apr 23, 2026