RT Journal Article
T1 Turnaround and human resource strategies during the COVID-19 crisis
A1 Rivera Prieto, Juan Carlos
A1 Santana, Mónica
A1 López Cabrales, Álvaro
K1 Turnaround strategy
K1 Human resource management
K1 COVID
K1 Case study qualitative orientation
AB In the highly complex world of human resource management (HRM), organizations need to maintain both an inward and an outward approach in times of crisis. To adequately manage human resources, it is necessary to consider the environment and the literature on turnaround strategy. This study combines the literature on both turnaround and HRM to focus on problem antecedents/causes and their impact on companies. A case study of an airline was conducted, enriched with a rhetorical signal analysis of managerial communications and stakeholder responses. The objective was to explore the company’s turnaround strategies, human resource strategies, and institutional pressures during the COVID-19 pandemic. It was found that to overcome the crisis, it is necessary to recognize antecedents of decline, turnaround strategies, human resource (HR) strategies and practices, institutional pressures on HRM, the emotional tone and temporal focus of managerial communications as well as stakeholder responses.
PB Sage
YR 2022
FD 2022-08-27
LK https://hdl.handle.net/10433/20420
UL https://hdl.handle.net/10433/20420
LA en
NO Rivera-Prieto, J.C., Santana, M, Lopez-Cabrales, A. (2022). Turnaround and human resource strategies during the COVID-19 crisis, Business Research Quarterly, Forthcoming article
NO Management & Marketing Department, University of Pablo de Olavide
DS RIO
RD May 9, 2026