RT Journal Article T1 The adaptive strategies of Spanish cotton industry companies, 1939-1970 A1 Fernández-Roca, Fco. Javier K1 family firm K1 strategies K1 Spain K1 cotton firms AB This article explores the strategies carried out by the Spanish cotton industry, drawing the distinction between dynastic and non-dynastic companies, and the business strategies to preserve the family firm, to keep the control of management in the hands of the founder's family, and to maintain long-term living standards. To achieve this, companies showed a remarkable capacity to adapt to the changing institutional, political and economic context in Spain during the second half of the twentieth century. Finally, we measure the degree of success by looking at profits, profitability and ability of dynastic and non-dynastic companies to survive. PB Taylor & Francis SN 0007-6791 YR 2007 FD 2007 LK http://hdl.handle.net/10433/1948 UL http://hdl.handle.net/10433/1948 LA en NO Business History, 49(1): 75 - 97. NO Universidad Pablo de Olavide DS RIO RD May 22, 2026