RT Journal Article T1 The media construction of the sports’ elite from the European perspective: an analysis of the European Symposium of Sports 2010 A1 Moscoso-Sánchez, David A1 Fernández Gavira, Jesús A1 Pérez Flores, Antonio Manuel K1 Sport AB Since the first Olympic Games, the figure of the athlete has roused enormous passion. One may wonder if nowadays the cultural mechanisms that produce them are analogous and perform the same functions as in the past. This article aims to answer these questions. For this purpose, we have relied on the analysis of the discourse from different actors in the 2010 European Symposium of Sports “Thinking Sports, Transforming Society: The EU in favor of citizenship for the XXI Century”. The results will provide relevant information about the responsibility of the mass media in the production of a sports spectacle, the role of the big brands and the exemplarity of the sports’ elite. In this manner, the need was conveyed of producing a different view of sports, so that in the contest between humanistic values and materialistic values, those who contribute to the welfare of the citizens could achieve glory. PB Taylor and Francis SN 1743-0437 YR 2018 FD 2018 LK https://hdl.handle.net/10433/25053 UL https://hdl.handle.net/10433/25053 LA en NO Moscoso Sánchez, D., Fernández Gavira, J., & Pérez Flores, A. (2017). The media construction of the sports’ elite from the European perspective: an analysis of the European Symposium of Sports 2010. Sport in Society, 21(3), 516–528. https://doi.org/10.1080/17430437.2017.1346624 NO Departamento de Sociología DS RIO RD Apr 23, 2026