RT Journal Article
T1 Uses and Gratifications approach to evaluate the continuance intention of ATIC: A serious video game to learn entrepreneurship
A1 Crespo-Martínez, Esteban
A1 Bueno Ávila, Salvador
A1 Gallego Pereira, María Dolores
K1 Games
K1 Improving classroom teaching
K1 Media in education
K1 Applications in subject areas
K1 Post-secondary education
AB This study explores the use of serious games in education, specifically evaluating ATIC, a game designed to enhance entrepreneurship education. Using the Uses and Gratifications Theory, the research examines students' motivations and satisfaction across nine constructs: Enjoyment, Fantasy, Escapism, Security, Achievements, Self-recognition, Social Presence, Social Interaction, and Continuance Intention. A total of 666 students participated, with data collected through surveys, observations, and interviews. Results show that ATIC successfully engages students, offering both entertainment and valuable learning experiences, enhancing entrepreneurial knowledge, problem-solving, and critical thinking. The study offers insights for educators and developers on improving entrepreneurship education through games.
PB Elsevier
YR 2025
FD 2025-07
LK https://hdl.handle.net/10433/25588
UL https://hdl.handle.net/10433/25588
LA en
NO The International Journal of Management Education Volume 23, Issue 2, July 2025, 101125
NO Acceso al archivo embargado hasta 2 Julio 2027
NO Departamento de Organización de Empresas y Marketing
DS RIO
RD Apr 27, 2026