RT Journal Article T1 Cultural differences and cross-border investment project performance: an analysis of the Polish banking sector T2 Cultural differences and cross-border investment project performance A1 Korzeb, Z. A1 Samaniego-Medina, Reyes A1 Giráldez, Pilar K1 Banking sector K1 Commercial banks K1 Cross-border mergers and acquisitions K1 Cultural differences K1 Cultural dimension AB In recent decades, the Polish banking sector has experienced a large number of mergers and acquisitions (M&As) as well as the establishment of several new banks. The success of such investment projects can be influenced by numerous factors, including the cultural differences between the country of the bank initiating the transaction and Poland. The objective of this article is to assess the influence of these cultural differences on the performance of cross-border investment projects carried out in the Polish banking sector from 1994 to 2018. The results of this study confirm that cultural differences influence bank performance: the culturally closer the countries are, the better the banks perform. Specifically, the dimensions of power distance, individualism, uncertainty avoidance and masculinity are the most relevant to bank performance. Future research should be focused on determining the role that cultural differences exert on the cross-border consolidation of the European banking sector. PB Taylor & Francis SN 1331-677X YR 2022 FD 2022-03-21 LK https://hdl.handle.net/10433/21486 UL https://hdl.handle.net/10433/21486 LA en NO Korzeb, Z., Samaniego-Medina, R., & Giráldez-Puig, P. (2022). Cultural differences and cross-border investment project performance: an analysis of the Polish banking sector. Economic research-Ekonomska istraživanja, 35(1), 6579-6600. NO Proyectos de investigaciónResearch project Ref. PID2021-128420OB-I00 funded by MCIN/AEI/ 10.13039/501100011033 and by “ERDF A way of making Europe”Research project funded by Consejería de Universidad, Investigación e Innovación (Junta de Andalucia, PAIDI 2021) Ref. “ProyExcel_00934” NO Departamento de Economía Financiera y Contabilidad DS RIO RD May 8, 2026