RT Journal Article
T1 Women and physical activity in fitness centres. Analysis of future intentions and their relationship with age.
A1 Nuviala Nuviala, Román
A1 Pérez Ordás, Raquel
A1 Fernández Martínez, Antonio
A1 Nuviala Nuviala, Alberto
A1 Haro González, Mónica
K1 Female users
K1 Adherence
K1 Loyalty
K1 Fitness
K1 Age
AB Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.
PB MDPI
YR 2020
FD 2020-07-22
LK https://hdl.handle.net/10433/19505
UL https://hdl.handle.net/10433/19505
LA en
NO Fernández-Martínez A, Haro-González M, Nuviala R, Pérez-Ordás R, Nuviala A. Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age. International Journal of Environmental Research and Public Health. 2020; 17(15):5289. https://doi.org/10.3390/ijerph17155289
NO Departamento de Deporte e Informática
DS RIO
RD May 24, 2026