RT Journal Article T1 Business must go on: 175 years of an olive oil business beyond firms and families A1 Fernández-Roca, Fco. Javier A1 López-Manjón, Jesús D. K1 Business Continuity K1 Business History K1 Family firm K1 Entrepreneurial family K1 Longevity K1 Ownership K1 Management K1 Markets K1 Case Study K1 Spain K1 Olive Oil Business K1 19th-20th Centuries AB As opposed to most literature on the history of family firms, this article focuses on the continuance of business -products, services, markets-, which is not the same as the longevity of the firm, understood as the maintenance of ownership, control or management, or of the business family, with its kinship connections, succession of generations, etc. The article aims at demonstrating how a business can be perpetuated regardless of firms or owning families. For this purpose, it studies the case of an olive oil business related to several families and companies (most of them family firms) from 1857 to the present day. The history of this olive oil business explains how it persisted throughout the years with its factories, products and trademarks being transferred from firm to firm and from owner to owner. The work also underlines how, in this process, each new firm and each new owner claimed the accumulated heritage as their own.The article insists on the continuation of the business activity and highlights the relevance of studying, not only companies and owning families, but the businesses they develop. PB Taylor & Francis SN 1743-7938 YR 2021 FD 2021 LK http://hdl.handle.net/10433/12621 UL http://hdl.handle.net/10433/12621 LA en NO Business History Volumen 63 Nº 3 P. 421-442 NO Identificador de proyecto: PID2019-104063GB-I00 NO Universidad Pablo de Olavide DS RIO RD May 8, 2026