RT Journal Article
T1 Customer Loyalty in Recreational Long-Distance Races: Differences Between Novice and Experienced Runners
A1 Cabello-Manrique, David
A1 Roca Cruz, Antonio Francisco
A1 García-García, Borja
A1 Nuviala Nuviala, Alberto
A1 Fernández Martínez, Antonio
K1 Recreational races
K1 Multi-group analysis
K1 Satisfaction
K1 Loyalty
K1 Value
K1 Quality
K1 Runners
AB A growing number of recreational races are being held in different locations, drawing many local and visiting runners. This study examined the relationships between quality, value, satisfaction, and loyalty among runners in a recreational race and examines potential differences in relationships between these constructs based on the runners’ experience. The participants were 985 runners with a mean age of 40.74±9.41years. Validated, reliable ad hoc instruments were used. A multi-group analysis was performed to ascertain the existence of relationships between the constructs and differences in the relationships between the different study groups. The results show that quality is a direct antecedent of value and satisfaction. Value is directly related to satisfaction and indirectly related to loyalty. Satisfaction is related to the loyalty of participants in the race. Differences in the relationship between satisfaction and loyalty were dependent upon the runners’ experience. Loyalty to a race depends primarily on satisfaction and is modified by the runners’ experience.
PB Frontiers
YR 2021
FD 2021-09-22
LK https://hdl.handle.net/10433/19514
UL https://hdl.handle.net/10433/19514
LA en
NO Cabello-Manrique D, Fernández-Martínez A, Roca Cruz AF, García-García B and Nuviala A (2021) Customer Loyalty in Recreational Long-Distance Races: Differences Between Novice and Experienced Runners. Front. Psychol. 12:720659. doi: 10.3389/fpsyg.2021.720659
NO Departamento de Deporte e Informática
DS RIO
RD May 9, 2026