RT Journal Article T1 Gamification approaches for open innovation implementation: A conceptual framework A1 Giménez Fernández, Elena A1 Abril, Carmen A1 Breuer, Henning A1 Gudiksen, Sune K1 Gamification K1 Open innovation K1 Open innovation barriers K1 Open innovation implementation K1 Organizational change K1 Organizational inertia AB In today's business environment, knowledge sources for innovation are widely distributed n the economy, pushing firms to shift from a closed to an open model of innovation. However, the successful implementation of an open innovation model requires overcoming the inertia that hinders organizations facing environmental changes. The aim of this research is to build a conceptual framework of how gamification approaches might help firms overcome inertia in open innovation implementation following an organizational change perspective. After a systematic literature review, we posit that a gamification approach can help firms overcome inertia shortcomings with respect to the three stages of organizational change that are needed to implement open innovation: unfreezing, moving and institutionalizing. This research sheds light on the barriers to open innovation and contributes to the theoretical literature on gamification. Organizations can take advantage of the new opportunities in gamification to manage the challenges of implementing an open innovation process. PB Wiley YR 2021 FD 2021 LK https://hdl.handle.net/10433/19480 UL https://hdl.handle.net/10433/19480 LA en NO Creat Innov Manag. 2021; 30: 455–474. NO GAMIFY project. Co-funded European Union Erasmus+ Knowledge Alliance, Grant/Award Number: 600947-EPP-1-2018-1-DEEPPKA2-KA NO Universidad Pablo de Olavide. Departamento de Organización de Empresas y Marketing DS RIO RD May 5, 2026