Publication:
Ejemplo del conjunto de entrevistas para el estudio "The interplay between SME owner-managers and the brand-as-a-person".

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Ejemplos Entrevistas Journal of Product & Brand Management.pdf (397.58 KB)

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URI: https://hdl.handle.net/10433/22334
DOI: 10.46661/rio.22334

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2019

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Centeno, E.
Hart, S.J.
Dinnie, K.

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EMERAL Publishing
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Abstract

Se recoge una muestra de las transcripciones de algunas de las entrevistas realizadas en la investigación.

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Related publication

Centeno, E., Cambra-Fierro, J., Vazquez-Carrasco, R., Hart, S. J., & Dinnie, K. (2019). The interplay between SME owner-managers and the brand-as-a-person. Journal of Product and Brand Management, 28(4), 555-572. https://doi.org/10.1108/JPBM-10-2017-1645

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Interview

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