Publication: Data from Risk sources and the effectiveness of the control system in the franchisor’s risk perception management
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Ramírez-García, Carolina
Ramón-Jerónimo, María Ángeles
Vélez-Elorza, María Luisa
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Elsevier
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Relacionado con la investigación con DOI: 10.1016/j.indmarman.2023.12.024
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Ramírez-García, C., Ramón-Jerónimo, M.A., García-Álvarez de Perea, J. y Vélez-Elorza, M.L. (2024): “Risk sources and the effectiveness of the control system in the franchisor's risk perception management”. Industrial Marketing Management 117, 202-219. DOI: 10.1016/j.indmarman.2023.12.024