Publication:
Study of Competition in the Textile Sector by Twitter Social Network Analysis

Loading...
Thumbnail Image
Publication date
2018-02-20
Reading date
Event date
Start date of the public exhibition period
End date of the public exhibition period
Advisors
Authors of photography
Person who provides the photography
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Pablo de Olavide
Export
Research Projects
Organizational Units
Journal Issue
Abstract
Social networks have become a place where brands or companies are advertised to increase their market share. The companies allocate resources to hire community managers that disseminate quality content and perform customer service tasks. This article presents the development of a tweet retrieval tool and user account information to generate simulation and a strategic analysis of a set of competitors in the Twitter social network during a period of three months. A collection of tweets related to four related textile brands has been obtained. The information retrieval process is done using Python to access the Twitter REST service whose results are indexed using Elasticsearch. Once the data is arranged, Kibana is used to create an interactive panel, with different visualizations, that helps to extract the information hidden in the data, proposing different alternatives, its advantages and its disadvantages.
Doctoral program
Related publication
Research projects
Description
URL del artículo en la web de la Revista: https://www.upo.es/revistas/index.php/gecontec/article/view/3311
Bibliographic reference
GECONTEC: revista Internacional de Gestión del Conocimiento y la Tecnología, ISSN-e 2255-5684, Vol. 6, Nº. 1, 2018, págs. 101-117
Photography rights