La intención de compra: efecto de condiciones de salud y riesgo percibido durante la Pandemia

Abstract

La necesidad familiar de asistir al supermercado para compras de alimentos se vio afectada por la pandemia del COVID-19, los hábitos de consumo también se ajustaron; el propósito de este estudio es identificar la relación entre las variables Condiciones de salud y Riesgo percibido con la Intención de Compra en consumidores de supermercados en la reactivación económica por pandemia. Se trabajó con 205 consumidores de supermercados, como: SAMS Club, Wal-Mart, Aurrera y HEB; ubicados en Tamaulipas, México. Se diseñó un instrumento propio con treinta ítems y escala de Likert de cinco opciones. Se utilizó el software Smart PLS para las pruebas estadísticas de confiabilidad y validez del instrumento, como el Alfa de Cronbach, Varianza Media Extraída y Fiabilidad Compuesta. Se identificaron coeficientes de correlación entre variables del estudio Condiciones de salud y Riesgo Percibido con la Intención de compra, la relación explica un 65.5 % del estudio planteado.

The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase Intention in supermarket consumers in a period of economic reactivation due to a pandemic. We worked with a sample of 205 supermarket consumers, such as: SAMS Club, Wal-Mart, Aurrera and HEB; located in the State of Tamaulipas, Mexico. An instrument was designed with the existing literature with thirty items and a five-option Likert scale. The Partial Least Squares Method was used for the statistical tests of reliability and validity of the instrument, such as Cronbach’s Alpha, Average Variance Extracted and Composite Reliability. Correlation coefficients were identified between variables of the study Health conditions and Perceived Risk with the Purchase Intention, this relationship explains 65.5 % of the proposed study.