Evaluating the internationalization success of companies through a hybrid grouping harmony search-extreme learning machine approach

Abstract

The internationalization of a company is widely understood as the corporative strategy for growing through external markets. It usually embodies a hard process, which affects diverse activities of the value chain and impacts on the organizational structure of the company. There is not a general model for a successful international company, so the success of an internationalization procedure must be estimated based on different variables addressing the status, strategy and market characteristics of the company at hand. This paper presents a novel hybrid soft-computing approach for evaluating the internationalization success of a company based on existing past data. Specifically, we propose a hybrid algorithm composed by a grouping-based harmony search (HS) approach and an extreme learning machine (ELM) ensemble. The proposed hybrid scheme further incorporates a feature selection method, which is obtained by means of a given group in the HS encoding format, whereas the ELM ensemble renders the final accuracy metric of the model. Practical results for the proposed hybrid technique are obtained in a real application based on the exporting success of Spanish manufacturing companies, which are shown to be satisfactory in comparison with alternative state-of-the-art techniques.