Event quality: the intention to take part in a popular race again

Abstract

This paper aims to look at the relationship between functional and central quality, value and satisfaction with the intention to participate again in a popular race, observing potential differences according to gender. A total of 866 participants in a popular 21 km race in the city of Granada were randomly selected and self-administered a questionnaire. A confirmatory factor analysis of the model and a multi-group analysis were carried out. The results of the present study indicated that central quality is a precursor of value and satisfaction, with no differences according to gender, as is functional quality. Value is a predecessor of satisfaction, with no differences in gender being presented. In contrast to functional quality —an indicator of intention to take part again, irrespective of gender— no direct relationship between central quality and intention to re-participate was found. Value is not directly related to intention to take part again, but indirectly through satisfaction, as satisfaction is a direct predictor of re-participation, with no difference according to gender. The foci of this study should be known by the organisers of sporting events in order to apply these sociodemographic variables when organising any event or deciding which event would be the most recommendable for their city.