Person:
Haro González, Mónica

Profesor/a Asociado (LOU)
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First Name
Mónica
Last Name
Haro González
Affiliation
Universidad Pablo de Olavide
Department
Deporte e Informática
Research Center
Area
Educación Física y Deportiva
Research Group
PAIDI Areas
PhD programs
Identifiers
UPO investigaORCIDScopus Author IDDialnet ID

Search Results

Now showing 1 - 3 of 3
  • Publication
    Servicios deportivos femeninos: comparación entre servicios mixtos y exclusivos. juicios de valor e intenciones futuras
    (2018) Haro González, Mónica; Nuviala Nuviala, Alberto
    Esta investigación aporta un avance científico en la comprensión de los comportamientos, motivaciones y actitudes de las usuarias de servicios deportivos dirigidos a la mujer (centros deportivos mixtos y gimnasios exclusivos femeninos). Se trata de un estudio que proporciona información y conocimientos objetivos para la toma de decisiones en relación a las actividades y programas que las diferentes organizaciones dirigen a la mujer, lo que puede mejorar su funcionamiento, repercutir en el aumento y mejora de los juicios de valor y por tanto en las intenciones de permanencia de las usuarias, al tiempo que permitirá una mayor adherencia a la práctica física de la mujer. El estudio examina detalladamente los juicios de valor de las usuarias de los centros deportivos (generalistas y exclusivos para mujeres) y actividades físicas, en relación a los factores que conforman la prestación de los diferentes servicios y diferentes variables sociodemográficas, especialmente la edad y la formación. Los resultados muestran una relación funcional entre la Calidad del servicio, el Valor Percibido y la Satisfacción. A su vez, estas variables inciden en las Intenciones Futuras, existiendo una relación significativa y directa con la Lealtad y el Precio.
  • Publication
    Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age
    (MDPI, 2020-07-22) Nuviala, Román; Pérez-Ordás, Raquel; Fernández Martínez, Antonio; Nuviala Nuviala, Alberto; Haro González, Mónica
    Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.
  • Publication
    Female users of unisex fitness centres and of fitness centres exclusive for women: satisfaction
    (Emerald, 2018-10-12) Nuviala Nuviala, Alberto; Nuviala Nuviala, Román; Haro González, Mónica; Grao Cruces, Alberto; Pérez Ordás, Raquel
    Purpose The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services and fitness centres and female users of exclusively female sports services and fitness centres. Design/methodology/approach A total of 745 women belonging to 62 sports services and fitness centres took part in this study; 36.60 per cent were members of female-exclusive centres. The average age was 32.97±14.11 years. In total, 38.70 per cent of the women surveyed used the sports services and fitness centres twice a week for 66.37±32.87 minutes on average. The EPOD2 questionnaire was used. This instrument is made up of 25 items and measures quality, value, and satisfaction. The invariance of the factorial structure in the two groups was verified and regression coefficients were calculated for the relationships in the model. Findings The model is stable in both of the groups. Quality is a predecessor of value and satisfaction. Value is related to a large extent to Satisfaction. The dimensions of quality (activity, sports instructors, service personnel, and space) are directly related to value and/or satisfaction. There are significant differences in the standardised values that relate quality and its dimensions with the value and satisfaction between women users of female-exclusive centres and women users of unisex centres. Originality/value This paper is important because the findings of this study can be applicable to help sports services and fitness centres, whether unisex centres or female-exclusive centres, obtain better assessments from female users.